An Indonesian Finance Company Improved Sales Productivity by 26%
Challenge
The company was experiencing stagnating sales performance and declining conversion rates despite an expanding market. Sales teams lacked a unified value proposition, relied on inconsistent messaging, and had limited visibility into pipeline metrics and individual productivity.
Recognising that technology upgrades alone would not deliver growth, the company engaged Renoir to help redefine its commercial strategy—embedding with sales and marketing teams to align the value proposition, strengthen frontline discipline, and introduce real-time performance visibility.
Solution
- Redefined the value proposition to sharpen customer segmentation, product focus, and competitive differentiation
- Developed sales dashboards and KPIs to provide clear visibility of activity levels, conversion rates, and pipeline health
- Introduced structured sales management routines to track performance, review targets, and drive accountability
- Enhanced lead-to-conversion processes by removing bottlenecks and standardising follow-up protocols
- Built sales leadership capability through targeted coaching to sustain productivity and reinforce behavioural change

Results
- +26% Sales productivity