A Coffee Roasting Company Strengthened Market Performance Through Digital Tools and Data-Driven Campaign Management
Challenge
The company needed stronger control over marketing investment and campaign effectiveness. Planning and execution were inconsistent across product lines, and market defence activities lacked structure and measurable impact.
Renoir was engaged to design a data-driven marketing management framework—improving visibility of spend, aligning portfolio priorities, and embedding digital tools to guide commercial decision-making.
Solution
- Developed product portfolio and campaign management tools to link marketing spend to performance outcomes
- Implemented budget and spend-analysis dashboards for visibility of return on investment and cost allocation
- Designed trade promotion evaluation models to assess impact and optimise campaign mix
- Built a penetration campaign framework with clear KPIs, accountability, and review routines
Results
- New Product Portfolio Management tools implemented
- Budget calculator tool deployed for campaign planning
- Penetration campaign framework established and adopted
