A Leading Mobile Provider in Indonesia Increased Sales Effectiveness by 70% and Expanded Distribution Reach from 30% to 70%
Challenge
In a highly competitive telecom market, the company lacked visibility and control over dealer performance. Most dealers acted as trader-wholesalers, driving hoarding and dumping behaviour, while sales were measured only by purchase volume rather than real sell-through.
To regain market discipline and improve execution, the company engaged Renoir to transform its sales and distribution operations—building transparency, accountability, and stronger performance management across more than 200 dealers nationwide.
Solution
- Developed and installed a Sales & Channel Management Control System (MCS) to standardise planning, reviews, and KPI tracking
- Introduced structured dealer management tools with clear distribution and outlet-growth targets
- Established governance routines via a steering committee and regional Management Action Teams
- Trained and coached sales operations and dealer teams through formal sessions and on-the-job mentoring
- Embedded change agents to sustain behavioural discipline and continuous improvement

Results
- +70% Effective sales calls
- +26% Active sales outlets
- Distribution reach increased from 30% to 70%